Target + Improv Everywhere | The Light Switch

Project Description

Branded web video for Target and Improv Everywhere. A more heavily branded version was distributed on Target platforms.

We placed a 7-foot-tall light switch in New York City’s Father Demo Square. When a random New Yorker flipped the switch, the entire square lit up with Christmas lights. In addition to lights on the trees, benches, and fences around the park, a mob of performers wearing lights wrapped around their clothes lit up as well. The performers were instructed to turn on their lights and freeze in place when the switch was flipped on.

Full Story: http://improveverywhere.com/2015/12/0…